Brand strategy & positioning
Brand strategy and positioning that give your business a clear direction, grounded in the market and the people you need to reach.
A brand your team can put to work.
From brand strategy and audience research to identity design, packaging and digital experiences. We help you find a clear direction and give it a form your team can use.
From brand strategy and audience research to identity design, packaging and digital experiences. We help you find a clear direction and give it a form your team can use.
Audience research
Hear how people think, choose and experience your brand before deciding what should change.
A good starting point when
When the next decision needs a better understanding of customers or collaborators.
What we can develop
- Audience research
- Interviews and insights
- Diagnosis and strategic recommendations
The research approach follows the decision you need to make and the people you need to understand.
Brand naming & verbal identity
Names, verbal direction and taglines that express what your brand stands for and connect with the people it needs to reach.
A good starting point when
For a launch, a new offer or a brand that needs a more distinctive verbal starting point.
What we can develop
- Name proposals and strategic rationales
- Verbal direction
- Tagline development
We shape the verbal starting point around the meaning and ambition of the brand.
Visual identity design
A visual identity system, from logo and typography to color and graphic language, built for the places people meet your brand.
A good starting point when
For a new identity or an existing one that needs greater coherence and room to grow.
What we can develop
- Logo and visual concept
- Color, typography and graphic language
- Identity system and key applications
The system is shaped around where your brand needs to live and how your team will use it.
Brand guidelines
Turn the identity into clear rules your team and suppliers can use with confidence.
A good starting point when
When the brand is being applied by more people, across more formats and touchpoints.
What we can develop
- Brand-use rules and examples
- Visual and strategic guidelines
- Photography criteria, where required
- Digital manual or concise brand poster
The guidelines reflect the complexity of the brand and the way your team works.
Brand applications
Carry the identity into the materials, objects and communication your team puts into the world.
A good starting point when
When an identity is in place and the next challenge is making it work consistently.
What we can develop
- Illustration, icons and graphic assets
- Editorial and presentation design
- Printed materials and branded objects
- Apparel and vehicle branding
We identify the applications that will make the greatest difference for your brand.
Selected work
Packaging design & welcome kits
Packaging and label design that bring a product range together, with room for each product to be distinct. We also create welcome kits and branded presentation.
A good starting point when
For a product launch, a welcome experience or a packaging system that needs to feel connected.
What we can develop
- Packaging design
- Labels and product presentation
- Welcome experiences and kits
The packaging direction responds to the product, the brand and the experience you want to create.
Spaces & wayfinding
Help people navigate a space while making the brand tangible through material, color and information.
A good starting point when
For retail, offices or customer spaces that need clearer orientation and a coherent brand experience.
What we can develop
- Spatial concepts and material direction
- Signage and wayfinding
- Retail and customer experiences
- Implementation guidelines
We connect the visual direction with the way people move through and experience the space.
Interface design
Organize screens and interactions so people can understand and use your app with ease.
A good starting point when
For an app, a dashboard or a digital flow that needs clearer structure and visual consistency.
What we can develop
- Information structure and navigation
- Wireframes and visual interfaces
- App and dashboard experiences
- Interaction and component design
We define the design around your users, your content and the experience you want to create.
Campaign creative
Give a campaign one clear idea and a visual direction that holds across its applications.
A good starting point when
For a launch, a commercial message or a campaign that needs a recognizable creative concept.
What we can develop
- Campaign strategy and creative concept
- Key visuals and brand language
- Activations and launch experiences
- Internal communication campaigns
The creative direction is developed around the audience, the message and the objective.
Digital content & motion
Keep the brand coherent in the everyday content people see, read and watch.
A good starting point when
For social content, email communication or short animations that need a consistent brand language.
What we can develop
- Social content and editorial direction
- Email communication
- Motion graphics and brand animation
- Video editing and visual storytelling
We shape the content around your brand language and the channels that matter to your audience.
Photography & art direction
Create images with a clear purpose and a visual treatment that belongs to the brand.
A good starting point when
For products, people, food or architecture that need a considered photographic story.
What we can develop
- Art direction and shoot planning
- Product, portrait and architectural photography
- Image curation and retouching
The photographic direction starts with what the images need to express and where they will be used.
Let’s find the right starting point.
We start by understanding your business, your audience and the change you need to make. Together, we define the direction and the work your project needs.
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